Your senior creative director. Without the headcount.

I bring 30+ years of brand leadership to growing companies, providing strategy at the executive level and hands-on execution in the details, without the cost of a full-time hire.

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Trusted by brands from Fortune 500s to growing regional leaders
What I do

More than execution.

Most agencies give you junior teams behind a senior pitch. Most consultants give you a deck and a handshake. I think at the strategic level and execute at the detail level, on every deliverable.

01
Strategy
Positioning, messaging, and brand architecture your whole team can act on.
02
Brand
Identity systems and guidelines built to last and scale.
03
Experience
Campaigns, content, and UX thinking that connect across every touchpoint.
04
Digital
Websites and growth systems that keep performing after launch.
Ways to work together

Pick the engagement that fits where you are today.

01Fixed scope
Strategy Sprint
A focused engagement with a clear deliverable, so you have direction before committing to more.
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02Monthly
Creative Partner
Ongoing creative leadership embedded with your team, guiding brand decisions and creative output.
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03Monthly
Digital Growth
Continuous improvement after launch: performance analysis, refined messaging, and testing what moves the needle.
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04Custom
Strategic Projects
A rebrand, major campaign, or launch, with senior attention from kickoff to delivery.
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Every engagement includes
Direct access to Trevin
Senior-level strategic thinking
Hands-on execution
Research-driven decisions
Clear, defined deliverables
No hand-offs to junior teams
Flexible, right-sized scope
Brand consistency across touchpoints
Regular check-ins
An honest assessment of fit
How I work

Senior creative leadership, from the first conversation to the final detail.

Start by listening
Every engagement begins with your leadership, your team, and your customers.
Senior all the way through
The person you meet is the person doing the work.
Direct access
Work with Trevin, not a junior team.
Strategy first
Positioning and messaging before pixels.
Hands-on execution
Senior thinking carried into every deliverable.
Built to scale
Brand systems and guidelines your team can use every day.
Beyond launch
Ongoing refinement so the work keeps performing.
Honest fit
If I’m not the right partner, I’ll tell you.
Selected work

Brand, strategy, and digital work for companies ready to grow.

Featured case study
Loenbro: Five companies, one brand.

How 200+ interviews became a unified identity for a growing industrial services company.

Brand strategyResearchIdentity
Read the case study →
Formula 1
Formula 1Case study coming soon
Iron Mountain
Iron MountainCase study coming soon
Questions

What to know about working with a fractional creative director.

What is a fractional creative director?+

A senior creative leader who works with your company on an ongoing or project basis, without the cost and commitment of a full-time executive hire. You get experienced strategic and creative leadership, sized to what your business needs.

How is this different from hiring an agency?+

With most agencies, senior people pitch the work and junior teams deliver it. With PlusCreative, you work directly with Trevin from the first conversation through the final detail.

What does it cost?+

It depends on the engagement. A Strategy Sprint is a fixed scope with a clear deliverable, Creative Partner and Digital Growth are monthly engagements, and Strategic Projects are scoped to your needs. We’ll talk through what fits before you commit to anything.

How do we get started?+

Start a conversation. Tell me what you’re working on, and I’ll give you an honest view of whether I’m the right fit and which engagement makes sense.

What is a Strategy Sprint?+

A short, focused engagement with a defined deliverable, such as a creative audit or a positioning and messaging framework. It gives you clarity and direction before committing to a larger engagement.

Can you work with our in-house team or agency?+

Yes. I often work alongside in-house marketing teams, outside agencies, and other partners, giving direction and keeping the brand consistent across everyone’s work.

Do you build websites?+

Yes. PlusCreative is a service of Interactive Division, so strategy and brand work can carry straight through to website design and development.

What if we’re not the right fit?+

I’ll tell you. If I’m not the right partner for what you need, I’ll point you toward someone who is.

Let’s talk about what you’re building.

Tell me what you’re working on. I’ll tell you honestly whether I’m the right fit, and if I’m not, I’ll point you to someone who is.

Start a conversation